BuyAmerican.com Relaunches: America’s Marketplace Is Open

America’s marketplace is open. We invite you to discover the makers behind the things you buy.

BuyAmerican.com is relaunching with more than 11,000 live product listings and a clear purpose: help shoppers discover American makers, explore their products, and learn about the businesses behind them.

From something for the kitchen to a gift for someone you love, an everyday purchase can introduce you to a business you have never encountered before. That is the experience we want BuyAmerican.com to offer: a place to begin your search and find a maker worth getting to know.

Discover America’s next iconic brand

Your next favorite brand might be a leather workshop in New York, a bedding business with roots in Georgia manufacturing, or a food maker whose products bring something new to your pantry. Our relaunch puts those discoveries at the center of the marketplace.

Take The Local Branch. Founded in 2009 by makers Blaine and Mackenzie, the brand’s story includes traveling and working from an Airstream trailer. Today, the business has a storefront in Skaneateles, New York, and makes leather and canvas goods in small batches in Upstate New York. Explore its collection of bags, wallets and everyday accessories.

Or meet American Blossom Linens, whose manufacturing story traces back to Thomaston Mills, established in 1899 in Thomaston, Georgia. Its bedding offers another way to explore American manufacturing through products made for everyday life.

These are two starting points. Browse a collection, read about a maker, and follow your curiosity. A familiar shopping need can lead you to an unfamiliar name that deserves a closer look.

Start with what you need

You do not have to know a brand name before visiting BuyAmerican.com. Start with the part of your home or daily routine you are shopping for, then explore the makers represented there.

• Food & Pantry: Explore coffee, honey, sauces, seasonings, snacks and other pantry discoveries.
• Kitchen & Dining: Browse cutting boards, kitchen tools, cookware and pieces for preparing and sharing a meal.
• Bath & Body: Discover soaps, skin care, grooming products and everyday personal-care essentials.
• Outdoors & Hunting: Explore camping, hunting and outdoor-living collections for time beyond the house.

Whether you are replacing something you use every day or choosing a thoughtful gift, these collections give you a practical place to start.

Get to know the business behind the product

Our focus on American makers is about making their work easier to discover. We want the workshop, farm or business behind a product to be part of the shopping experience, alongside the item itself.

A maker’s story can add context to a purchase: where a business began, what it makes, and the materials and methods it uses. Those details give you more to consider as you decide what belongs in your home or what you want to give someone else.

Before ordering, review the individual product’s materials, origin information, options, and shipping and return terms. Choose the item that fits your needs, and contact us when you need help finding an answer.

Make discovery part of everyday shopping

There are plenty of occasions to explore. Look for something to bring to a host, a useful addition to the kitchen, a pantry treat to share, or an accessory you will reach for regularly. With holiday shopping approaching, a maker’s collection can also be a starting point for a gift with a story behind it.

We hope you will come for something you need and leave knowing a little more about the people making things here in America.

If you are shopping for a gift, begin with the recipient’s interests. A home cook, coffee enthusiast or outdoor adventurer gives you a different starting point. Explore the relevant collection, compare the options, and read the maker’s story before choosing. A familiar interest can lead you to a business you have yet to discover and a gift you feel good about giving.

Stay connected with America’s makers

The relaunch is an invitation to explore with us. Our email updates share American-made product discoveries, maker stories and new arrivals, so you can keep finding businesses and products that interest you.

Visit BuyAmerican.com and sign up for email updates using the subscription form on our homepage.

Thank you for being part of this next chapter. We look forward to introducing you to the makers behind the goods.

BuyAmerican. Build America.